You cannot go wrong with Starbucks gift cards as special occasion gifts for family, friends and colleagues. The Starbucks phenomenon is quite a lesson in marketing genius, and is one of the fastest growing franchises in the past ten years. People have become addicted to their daily latte or low-fat decaf cappucino.

Despite a struggling economy, a daily gourmet coffee is something that many people will not give up. They will scrimp elsewhere in order to afford their daily ‘Tall’ or ‘Venti’ double-shot.

If you need a simple but well-appreciated gift for an office colleague, try a Starbucks gift card. The executive assistant in our office picks up a latte every morning on her way to work, and then buys an espresso on her way back from lunch. So for “secretary’s day” (which they now call something else to encompass all administrative assistants since the title ’secretary’ has become old-fashioned), we all got together and purchased a $250 Starbucks gift card for her. She was ecstatic.

I don’t think she even realized how much she was spending a month at Starbucks until she got that gift certificate and exhausted it in less than a month!

Tags: gift card, gift certificate, starbucks

This entry was posted on Sunday, July 13th, 2008 at 1:59 pm and is filed under Gift Cards. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.